Formally known as Nerium International, Neora changed its name and the compensation plan to stand right by the company's values – bring the customers in a new era and embrace transformative change. The date February 1st, 2019 marks the rebirth of Neora and a historic landmark for this internationally recognized leader in health and wellness. The learnings and experiences of the past have been incorporated in this new beginning of the company that just hit the reset button, and it is ready and revived to create something better. And since there would not be Neora without its brand partners, a new compensation plan has been designed to reward the affiliates for their hard work. No matter what business you’re talking about, rebrands are a great way to revitalize interest and relevancy for a company for a variety of different reasons. For Neora, this is not just a rebranding, this is a way to show what’s the company stands for – make people better by encouraging a new positive way of seeing life itself.
Neora now and then
The company was founded in 2011 in Addison, Texas out of a dream and a genius strategic thinking of its founder and current CEO, Jeff Olson. The company started out producing and marketing only one product, Nerium Age-Defying Night Cream based on the particular ingredient obtained from Nerium Oleander plant. Over 7 years the company continued the growth and expansion by adding new markets and new products. The new name, translated by New Aura, provides the best umbrella for the entire brand and communicates better the company’s values and purpose – bring the customers into a new era, make them see themselves and life itself in a new light.
The search for this new identity started in 2013. With over $200M in revenue and more than 200 employees, the company outgrew the former name. The product line evolved into a multi-vertical skincare line. A lot of products do not contain oleander extract. Nerium Oleandrin is not in any product launched in the past 5 years, or in any of the international markets.
The new and enhanced line of products include:
- Age IQ Night Cream – advanced next-generation anti-aging product with exclusive ingredients for the fastest revitalizing results
- Prolistic Skin Balancing Location with Probiotic Technology – for the support of the natural skin health
- IllumaBoost Brightening & Shield – acts as a guardian for your skin against damaging environmental factors and helps your skin look bright and well hydrated.
From youth to maturity
Neora became symbolic for a more comprehensive strategy the company is taking for the international expansion and product offerings. It is a success story of a company coming of age and evolving into an anti-aging company, incorporating product range from skin care to nutrition and present in over 13 countries. The company adopted a holistic approach to anti-aging, offering specific products for your face, your body, your internal health, mental health, cellular health, and gut health. It encourages its clients to live the best of their lives and be the best they can be.
Since the brand partners play one of the most essential parts of Neora’s success, the new era came with a new, state-of-the-art compensation plan to reward their efforts. Under the new Neora brand, the company will push forward with a unique, modern aesthetic and a compensation plan that's been redesigned from the ground up to be more forward-thinking and easier to understand. It was built to reward both business builders and customer acquirers, and it focuses on both building a customer database and a real business for the partners. The partners would earn the difference between the wholesale and retail price as a personal commission and a bonus consisting of a percentage between 5% - 15% based on sales performance. Recruiting affiliates and getting them to be actively involved in selling Neora’s products bring further earnings to the Independents Brand Partners. There are three starter packs which offer more flexibility to the partners. This new compensation plan is well-balanced and focused on retail sales.
New and old together
Neora is not a new startup company but a company built on the historic learnings of Nerium International. Preserve what's best and move forward into a new era baring the knowledge from the past. One of the things the company will definitely not change is Neora’s commitment to product quality. The R&D will still get a considerable amount of investments since it is the company's competitive advantage. The products are based on reliable and in-depth research, and they have sourced from 15 different partners around the globe so that they offer people real, clearly visible and fast results.
Also, the signature logo, letter N with the circle, will remain the same since it is clearly recognizable and iconic of the brand. The new identity was also built around the company original mission – make people better - with a purpose to move it forward into a new era. The high customer to distributor ratio is the highest in the industry, and it will be preserved in Neora’s new development strategic approach.
The learnings from the past together with the iconic elements that made Neora what it is today was incorporated in future expansion plans to assess the multitude of international opportunities. The ultimate commitment and the reason of existence of the company, make people better, is incorporated in the new Neora whether that’s personal development, investment in Live Happy, or commitment to giving back through corporate responsibility programs. One of these commitment involves sustainability and environmental concerns. In this respect, Neora has been putting a lot of effort into redesigning the packages. The products’ packaging is made of recyclable materials, harmless to the planet, thus making Neora a sustainable and reliable company.
Therefore, all the changes were meant to bring Neora to its real value and move it forward into assessing new challenges. The values of the company are better represented by this new name, meaning a new beginning and a unique aura of energy. Through the product lines, these features are transferred to the millions of people who trust Neora’s products.
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